Louis Vuitton is to open its first hotel in Paris, at 103/111 avenue des Champs Elysées. This project crystallizes the diversification of the world’s largest luxury brand into the hotel-restaurant sector, initiated in France last year with its restaurant in Saint Tropez.
The brand is prepared to take its place in the hotel industry after years of making memorable fashion statements. Fashion Network reports that the company intends to convert its existing corporate headquarters in Paris into a hotel. According to reports, the LV Hotel will make its debut at 103 Champs Elysees in 2026. Dior had already declared their intention to establish a new superstore and headquarters there.
The building was originally intended to house a new Dior flagship store. In the end, it will be another LVMH Maison that will take up residence here: Louis Vuitton.
The luxury trunk-maker will open the very first hotel establishment in its history. The choice of Paris reaffirms the brand’s French roots. It also represents a strategic break for the LVMH group, which used to test its concepts in Asia, particularly Japan and South Korea.
It’s also a return to its roots for the building, which was already a hotel when it opened in 1898. It was here that spy Mata Hari was arrested in her room and shot for high treason. In 1919, a bank was set up before the Wehrmacht took possession of the premises under Nazi occupation. After the Second World War, the HSBC bank set up its headquarters here.
Louis Vuitton’s announcement puts an end to speculation that was rife in early September, when LVMH’s flagship Maison announced the opening of a second location on the world’s most beautiful avenue.
Initially refusing to divulge the building’s intended function, Louis Vuitton confined itself to evoking “a new historic chapter” close to its iconic flagship at 101 Avenue, acquired earlier this year by the luxury group.
However, we’ll have to be patient before we can enjoy this exceptional setting with its Haussmanian façade. The 6,000 m2 Louis Vuitton hotel on the Champs-Elysées is scheduled to open in 2026.
In the meantime, the Parisian luxury house has announced that a giant Monogram trunk will cover the façade for the duration of the works.
According to an expert interviewed by Fashion Network, Louis Vuitton could pay the equivalent of 60 million euros in rent each year to occupy 103/111 Avenue.
Known globally for its high-end fashion, The LV hotel is expected to have all things luxurious. A report states that the hotel is projected to cover almost 6000 m2, and is set to be located at 103-111 de l’Avenue, beside Louis Vuitton’s largest store in the world.
In fact, it is said that the hotel will be designed to resemble a giant Louis Vuitton briefcase adorned with buckles. However, as per Glitter Magazine reports, plans involving who is designing the hotel or overseeing the renovation have yet to be released.
: chef • gastronomy • restaurant