French luxury fashion brand Louis Vuitton brings together French elegance and taste in Forte dei Marmi, Italy. With a gelato concept opened exclusively for the summer season, the brand unites fashion and gastronomy.
Louis Vuitton has launched a unique project in Forte dei Marmi, one of Italy’s popular summer destinations. Located on Via Giosuè Carducci, right across from the brand’s boutique store, the Louis Vuitton Gelateria offers visitors a unique experience that appeals to both the visual and taste senses.
Open daily from 12:00 PM to 8:00 PM until the end of September, the gelateria blends traditional Italian gelato culture with Louis Vuitton’s aesthetic vision. Decorated in vintage green tones and adorned with the iconic Monogram flower motifs, the boutique stands out with its elegant design.
The menu, inspired by the Louis Vuitton universe, features ten classic flavors along with two special creations. One of these is “Vivienne,” a Portuguese milk-based gelato infused with mandarin; the other is “Gaston,” dedicated to Gaston-Louis Vuitton, made with sponge cake, crunchy praline, and dark chocolate pieces.
All the gelato flavors on the menu are crafted in collaboration with Galliano, a renowned artisan producer from the region. Through this partnership, the brand brings together the mastery of Italian cuisine with the sophistication of high fashion.
The presentation details of the gelateria are also eye-catching. Monogram-stamped cones, specially designed takeaway bags, and the playful presence of the Vivienne mascot are among the signature Louis Vuitton touches.
Following projects like the Multicolor Monogram tram in Milan and gourmet collaborations with Da Vittorio, this new venture showcases the diversity of Louis Vuitton’s luxury lifestyle initiatives.
Exclusively located in Forte dei Marmi, the Louis Vuitton Gelateria has become a chic and refreshing stop for both locals and vacationers. Rapidly gaining popularity on social media, this boutique is poised to become one of the most photographed spots of the summer.