he legendary three-Michelin-star Spanish restaurant El Celler de Can Roca has teamed up with BBVA to launch Sustainable Gastronomy, an initiative to promote healthy eating and support local farmers. Subscribers to the Sustainable Gastronomy platform will receive a box of locally-sourced seasonal ingredients, and receive instructions from the Roca brothers on how to turn them into something delicious.
The project, in partnership with Spanish financial services giant BBVA, aims to educate people about the importance and benefits of eating the right way, especially in a post-pandemic world. Empowering the consumer with the knowledge and the skills to source the right ingredients and get the best out of them is seen as a fundamental part of the transition to a sustainable food system.
“We aim to achieve this harmony by striking an economic, social and environmental balance, supporting local, carefully selected, top-rate products while also fostering healthy habits based on healthy food, explaining the properties of each in-season product and providing both culinary and health suggestions,” explained Joan Roca, owner of El Celler de Can Roca.