The mockumentary Eat a Swede, produced by the Swedish Food Federation and ironically claiming that we must eat lab-grown human meat to combat climate change, won the Entertainment Grand Prix at the Cannes Lions International Festival of Creativity.
In Eat a Swede, Swedish scientist and founder of Swede Meat, Dr Erik Karlsson, is trying to introduce a more sustainable eating habit to people by putting human meat produced in the laboratory to the market. In this provocative film by the Swedish Food Federation, Karlsson tries to persuade famous Swedish actor Alexander Skarsgård to hit the market shelves as the first human meat product.
You can watch the movie Eat a Swede here.: cannes • eat a swede • sustainability • swedish food federation